Venny

Venny is the cartoon mascot of LINK. He embodies the joyous nature of the company culture. I had created characters in the past and felt a mascot would suit LINK's brand. I wanted to create a character that truly embodied the LINK brand and spirit, and the LINK logo was the perfect canvas to work from. The LINK logo is an abstract representation of a Venn Diagram, so the character was named Venny. Venny has been featured mainly through digital material like icons and gifs, but has also been made into stickers.