Scruffy

Scruffy is a company providing bathing products for dogs. The tagline "For the love of play" references the brand's encouragement for dogs to enjoy life through play even if that means getting dirty along the way. The brand features earthy tones highlighting a signature green color, playful Cocogoose type and line art patterns. The marketing campaign for the products would focus on the hilarious ways dogs end up in dirty situations. Whether it be shoving their nose in a pup cup, running through grassy fields, or just rolling in a good old mud puddle. Billboard ads and commercials would include images and videos of dogs playing in various messy senarios that require the use of the bathing products.