Blue Ribbon Diner

Blue Ribbon Diner is a local restaurant near my University. The interior of the diner is filled with classic 60s diner decor. They wanted to appeal to younger consumers, like the college students nearby, with new merchandise. Recently at my University, there has been an uptick in cartoon character merchandise purchases. So to make the diner more socially relevant, we decided to make a series of products with fun characters representing the diner's classic meal options.